AI Overviews, zero-click searches, and LLMs like ChatGPT are radically changing how we find information, make purchase decisions, and experience search as end users.

Traditional SEO – long seen as a marketing channel and often reduced to clicks, rankings, and keywords – seems to be losing relevance in a world where answers are delivered directly, without ever visiting a website. But does that mean SEO is dead?

In this talk, Ann-Kathrin Reitmeyer explores how it’s not SEO itself that’s undergoing a transformation, but the way we perceive and apply it. It’s time to move away from quick “hacks” and toward sustainable visibility, substance, and cross-channel relevance. We’ll take a closer look at how companies must rethink their SEO and content strategies to remain visible in the future, which evergreen tactics still work – and why video content will play an increasingly important role.

A talk for everyone wondering how SEO can be more than just a technical discipline or one of many marketing channels.
For those ready to rethink SEO as part of a brand’s holistic visibility strategy.