Theme Tracks 2025

Artificial intelligence isn’t just a hot topic anymore – it’s a key force behind innovation, from language models (LLMs) to deep learning. The progress so far is amazing, but what’s next? Do we need AI in every aspect of life, or are there places where it’s unnecessary – or maybe even risky? A conversation nobody can afford to avoid in 2025!

The "Software Engineering" track is all about the tech and methods behind software development. From modern coding practices to efficient DevOps strategies and deep dives into computer science fundamentals, this track brings together knowledge for developers and coding enthusiasts. Learn how ideas turn into innovative solutions – agile, scalable, and future-proof.

This is all about the perfect blend of aesthetics, functionality, and user focus. How can we create digital experiences that don’t just work but truly excite people? Human-Centered Design and Design Thinking help us dive deep into user needs and come up with solutions that deliver real value. With VR, AR, XR, and the Metaverse, we’re unlocking totally new ways to interact. How do we make these immersive experiences intuitive, inclusive, and accessible?

Threats in the digital world are constantly evolving, and security systems need to keep up. From the latest cybersecurity trends to data protection strategies and hands-on tools, this is where you’ll learn how to safeguard systems and manage data responsibly. Whether you’re protecting a business or yourself, security isn’t a luxury – it’s a must. Stay informed and protect what matters!

The lines between humans and machines are getting blurrier every day. Collaborative robots (cobots) are changing the way we work, humanoid robots are redefining how we interact, and smart automation is reshaping entire industries. From autonomous systems and machine learning to IoT-powered smart systems, robotics and automation are setting new standards for efficiency, flexibility, and innovation. The future of automation starts now!

GreenTech and smart mobility are leading the way into a new era – from electric vehicles and self-driving transport to smart traffic management and sustainable infrastructure. How can energy efficiency and green mobility help us hit climate goals? And how can cities become smarter, traffic flow smoother, and mobility more sustainable to build a greener future?

Work and health go hand in hand – and digital innovations are opening up new ways to balance the two. What trends and technologies will shape our work lives in 2025? And how can digital solutions help improve health and well-being in the long run? Find out how companies and employees can stay successful and healthy in the changing world of work!

Marketing in 2025 is all about hyper-personalization and content automation. How can companies stay relevant using AI-powered content strategies and cutting-edge ad formats? What fresh opportunities do UGC ads and influencer marketing bring to brand communication? Check out the latest trends, tools, and insights to stay visible in a connected world!

Whether it’s a startup, a mid-sized business, or a big corporation, the ability to transform is key to staying successful. What steps do companies need to take now to stay competitive in the long run? How can they optimize business processes and boost productivity with new technologies? This track dives into today’s challenges, best practices, and future scenarios in digital transformation, exploring how businesses can stay ahead through continuous innovation and agile adaptation.

The way we work, learn, and interact is constantly being redefined by technology. How are new innovations changing art and culture, education, and public discussions? How do we tackle challenges like hate speech and the ethical questions around AI? And how can we make sure technology is used in ways that include everyone? Learn how we can come together to create a connected, inclusive, and future-ready world!