Talk Business & Innovation Advanced

"Strategic Prompting" - where Generative AI currently delivers the greatest added value

23.06.2026 | 08:00 - 09:30 h

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Language: German

Many organizations are unsure how to effectively implement generative AI. We show which options work best.

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Generative AI is already widely used in organizations – for emails, summaries, presentations, and small productivity tasks. These are useful entry points. But they barely scratch the surface.

The real leverage does not emerge in operational micro-tasks. It emerges where strategy is shaped, programs are designed, and high-impact decisions are prepared.

This talk explores exactly that shift.

We start by addressing the biggest misconceptions around Generative AI in organizations:

– “AI replaces people” instead of “AI augments thinking”
– “Prompting means better wording” instead of structured reasoning
– “More output equals more productivity” instead of higher decision quality
– “Build agents first” while neglecting context design and problem framing

Many organizations jump too quickly to autonomous agents or tool discussions. What is often missing is a structured approach to thinking with AI.

This is where strategic prompting comes in.

Strategic prompting is fundamentally different from operational prompting.
Operational prompting aims at single outputs: a document, a summary, a draft.
Strategic prompting focuses on multi-step reasoning and decision processes: defining goals, building context, challenging assumptions, generating alternatives, prioritizing options, identifying risks, and translating insights into actionable roadmaps.

Leaders, program managers, and anyone tackling complex transformation challenges benefit most from this approach.
Reorganizations, transformation programs, international expansion, portfolio prioritization, operating model redesign, cultural change initiatives – these are precisely the areas where AI can significantly accelerate clarity and alignment.

There is much to learn from developments in the U.S., where Generative AI is increasingly used as a thinking partner rather than merely a writing assistant. Executives use AI like chess grandmasters use advanced engines: to simulate scenarios, test counterarguments, surface blind spots, and refine strategic options.

This is the mindset shift.

In this talk, I will show:

– Where Generative AI creates real strategic value today
– How strategic prompting can be introduced in organizations in different formats (open, domain-specific, executive-focused)
– Why many AI initiatives fail – and how to build capabilities step-by-step from prompting to assistants to workflows
– Concrete examples from industry, energy, banking, and insurance environments

The key insight: Strategic prompting does not require a major IT program.
It is a method.
A structured way to approach complex problems with AI – iteratively, reflectively, and decision-oriented.

The goal is not to delegate decisions to AI.
The goal is to make better decisions.

If you want to understand where Generative AI delivers the greatest organizational leverage today – beyond hype, beyond email drafting – this session provides clarity, structure, and practical direction.

Recommended for: This session is designed for leaders, program and project owners, and decision-makers in organizations who want to approach complex challenges in a more structured way.At the same time, it is relevant for anyone tackling “big, complex problems” and looking to use Generative AI as a thinking partner rather than just a writing tool.Whether in corporate environments, SMEs, or startups – if you work with complexity, strategic prompting matters.