“We need a video.” You hear this phrase in almost every company—usually from management, the service department, or production management. What often happens next: they buy a camera, start filming—and the result ends up in a drawer. Not because the idea was bad, but because the right questions were asked too late.

This webinar takes you on a journey through the preparation and conceptualization phase—known as pre-production—and shows you the six stages every video project should go through when the goal is to clearly communicate knowledge, processes, or products, before a camera is even touched. No technology, no editing, no AI tools. Just the decisions that ultimately determine whether a video makes an impact—or gathers dust.

What you’ll take away: Why “turn on the camera” is the most expensive first step | What a real assignment sounds like (instead of just “We need a video”) | Which questions regarding the target audience, usage context, and product maturity must be answered before filming | Why pre-production ultimately saves time, money, and stress—and systematically prevents rework.

At the end, you’ll receive a fully detailed roadmap of all six stages to guide you through your own projects.