Discover how artificial intelligence, digital platforms, and cutting-edge technologies are revolutionizing the retail industry today and tomorrow. Join us at the IHK Nürnberg for an insightful exploration with Mittelstand-Digital Zentrum Handel. You'll gain practical insights on utilizing AI and data, understand important legal and organizational considerations, and envision the future of shopping with a strong focus on innovation and competitiveness. Our Agenda: - 16:00: Arrival & Welcome Coffee - 16:20: Opening Remarks - 16:30: Keynote: "AI in Retail: From Hype to Leverage" by Dr. Georg Wittmann - Understand practical AI applications in retail. - 17:00: "Digital Twin & Blockchain: Transparency in the Value Chain" by Negar Bonakdar - Explore how digital twins and blockchain increase transparency. - 17:30: "AI at the POS: Algorithms in Sales" by Dr. Florian Daiber - How AI enhances sales floor strategies. - 18:30: "Social Commerce: Reach is No Coincidence" by Kerstin Brkasic-Bauer - Learn systematic approaches to gaining and retaining customers. - 19:00: Legal Roundtable: AI, Data, Liability explained by Markus von Hohenhau - Address legal uncertainties in AI and retail. - 19:30: Discussion: "Tomorrow’s Shopping Landscape" hosted by industry experts - Insights into evolving retail dynamics. - 20:00: Networking & Refreshments Whether you're a beginner or an experienced retailer, this event offers valuable perspectives and networking opportunities to elevate your business in the digital era.