Talk Design & Digital Experience Beginners

Behind the Screens: How an idea becomes a game

01.07.2026 | 17:00 - 19:30 h
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Language:  German

Experience InnoHikes in real life – from concept, design and development to challenges and networking.

#Apps/Tools #Gaming #Interaction
How does an idea become a real gaming experience?
At the community event hosted by the Nuremberg Metropolitan Region and the development agency KUBE, you’ll gain exclusive insights into the creation of the career game InnoHikes | Next Level.
From the initial concept through game design and visual design to technical implementation and marketing, you’ll learn how an app is created.
It’s about more than just app development: The focus is on the interplay of story, design, motivation, and user guidance - exactly what makes a game successful.

Side quest: FindHilde – discover regional produce online
The FindHilde app helps users find vending machines and self-service farm shops selling fresh regional produce in the Nuremberg metropolitan area. The behind-the-scenes insight is particularly fascinating. Michael Böllet developed and marketed the app entirely on his own as a hobby: from the initial idea through the technical development right through to raising its profile amongst users.

Here’s what you can expect: 
  • Practical insights into an ongoing game project
  • Lessons learned from development and launch
  • Background on the regional career “Jump’n’Run”
  • Mini-challenge with a chance to win
  • Networking with experts in app development and marketing 
  • Side Quest: FindHilde – App development as a hobby

A special highlight: casual networking over pretzels and drinks, in the spirit of “InnoHikes in real life.” You’ll have the chance to meet partners like Tantive  in person. 

Recommended for: Students, Young professionals, People interested in digital and tech, people working in marketing, communications, UX and product development, guests interested in apps, gaming and start-ups

Also suitable for:

Teenagers Students

Hosted by

Europäische Metropolregion Nürnberg

High-tech meets a sense of home: the Nuremberg Metropolitan Region stands for innovation, quality of life and strong networks.
https://www.metropolregionnuernberg.de/

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