Hype
The secret engine behind AI, crypto and co. | brand eins books

Hypes are indispensable for the technology industry: simple narratives announce upheavals of biblical proportions and immediately offer the right technical solution. Whether it's the Internet of Things, crypto, metaverse, artificial intelligence or quantum computing, such hypes turn many people into billionaires and empty the bank accounts of others. With every million dollars that flows into this promise, there are more people who are interested in it.
A first step would be to recognize that these waves of exaggerated trends exist and that the truth may be quite different. Is the promise really technically feasible? There are experts - but they are not the people shouting the loudest.
The book by Christina Horsten and Felix Zeltner does just that- gather the information from those people who really have an insight into how technology hype is created and resisted. It outlines their economic consequences and makes readers resilient to the next hype.