AI‑generated answers are increasingly dominating search results – from AI Overviews and AI Mode to ChatGPT Search and Perplexity. At the same time, traditional search volumes are already declining noticeably, depending on the topic. This shift is changing a fundamental question for organisations. It is no longer about being found, but about being recognised, understood and cited as a trusted source by AI systems.

The one‑hour webinar explains how Generative Engine Optimisation (GEO) works, which approaches have proven effective in practice and how visibility can be maintained in a search environment where clicks are becoming less important.