How can scientific insights from behavioural economics and cognitive research be applied to the development of successful digital solutions?

As a participant, you will gain inspiring insights into the psychology of human behaviour and learn how to apply this knowledge purposefully in the design of products and services.

This interactive talk shows you how small, targeted changes in product design – so-called "nudges" – can have a significant impact on product usage: for example, to simplify customer decisions, positively influence customer behaviour, or improve the overall customer experience. And of course, the economic impact for your business will also be explored.

Drawing on current market examples, Andreas and Josef will give you compelling arguments for why Behavioural Design is a key success factor in your product development.

This talk is for you if you are a Product Manager, Product Owner, Marketing Manager, Designer, or Developer – and are interested in making the development of products and services more effective.