AI is changing marketing faster than most companies can respond. Those who still rely on old methods today risk losing relevance tomorrow. Not someday. Now.

That's exactly what this evening is about.

IDEENHAUS invites you to an evening with three perspectives on a question every marketing department must ask itself: How is AI really changing marketing — and what does that mean for the people behind it?

IDEENHAUS opens with the strategic view: What does AI mean for marketers today, what do they need to do differently right now, and what opportunities does this create?

DECAID Academy brings in the systemic and technological perspective: How is AI changing the structures, tools, and processes in marketing — and how can teams truly integrate this into their everyday work?

TrendsActive closes with the sociocultural perspective: What does AI do to us as human beings? What remains human? And why is that the decisive question for the future of marketing?

This evening is not a hype event. It is an invitation to take an honest look — and to think forward together.