Ask anyone about the future of marketing and you’ll be treated to two breathless letters: A and I. The hype is colossal. But here's the wake-up call: AI is powerful, but without human context, it’s just a very fast idiot.

The truth is, all digital transformation is ultimately human transformation. The organizations that will thrive are those that put real people like consumers and colleagues — not just tools — at the centre of their strategy. Because, at the end of the day, business is not about technology. It’s about staying interesting. And to stay interesting, you have to stay human. That is why this presentation will unlock 3 key trends that help you understand future human behavior. 

Event in English. Followed by a party with snacks and drinks.