Creativity cannot be forced – but it can be stimulated. And this is where artificial intelligence comes into play. In this hands-on workshop you will learn how AI tools like ChatGPT can become a true sparring partner in the creative process.

Whether you are writing texts, developing new products, planning campaigns or simply want to bring fresh air into your thought world: AI can help you come up with ideas faster, overcome mental blocks and adopt unusual perspectives.

What to Expect:
– Why AI is not an idea thief, but an impulse generator
– Creativity techniques in connection with AI: e.g. perspective shifts, stimulus word analysis, idea roulette
– Practical examples: From content ideas to visual implementation
– Hands-on exercises with AI tools
– Tips on how to train AI as a thinking partner and adapt it to your style

You don't need programming skills – just curiosity, openness, and a desire for new ideas.
The workshop is interactive, outcome-oriented, and suitable for both individuals and teams looking to explore new paths.