AI as a Sparring Partner: How We Work, Learn, and Create More Creatively

03.07.2025 | 18:00 - 19:30 h

SAE Institute Nuremberg | Sophie-Germain-Straße 10, 90443 Nürnberg

Language: German

Work, learn, be creative: Why AI is becoming our partner – and how we at SAE Institute are developing innovative ways of learning and working.

#Trends #AI #Innovation

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Artificial intelligence is transforming the media industry-but not in the way many fear.

In this talk, Jasmin Kreft demonstrates how SAE Institute consciously integrates AI as a creative sparring partner in its teaching. Instead of fueling fears about job losses, we empower our students to understand AI as a tool, use it correctly-and retain control over creative processes.

The presentation offers practical insights into the mindset with which SAE Institute prepares its students for a future where humans and machines work side by side. Central to this is the question: When does it make sense to use AI? And when is the human perspective deliberately needed?

Participants will learn:

How students are taught to use AI as a tool-not as a replacement.
Why the ability to decide when to use AI is a core part of their education.
Which ethical and ecological guidelines students are encouraged to consider.
How creative processes become smarter and more individualized when AI is used purposefully.

The vision:
Students should not only use AI, but also understand, question, and creatively integrate it into their creative process. Because the best stories, songs, and designs are created not in spite of, but with intelligently applied technology.

Recommended for: The lecture is aimed at everyone interested in the future of the media industry and the creative use of artificial intelligence.

Also suitable for:

Students