Innovation communication needs a new path and everyone's talking about corporate influencing: Who could represent a company more credibly than its own employees? But how do you really make such a program fly?
Bayern Innovativ is an innovation network and agency - and is breaking new ground in communication: The offer has been successfully communicated at events, online and directly for 30 years and, since this year, also via a corporate influencer program. The focus relies on social media and authentic insights from the team.
The influencers and program designers themselves explain the special features, opportunities and approaches involved.