Do you want to set the right course for your digital projects right from the start? Our event will show you how to systematically explore the crucial problem space in digital product development. Together with our partners tractionwise and Vend, we at typedigital will shed light on the importance of making well-founded decisions before moving on to implementation.

What you can expect: In an inspiring talk, you will receive theoretical foundations and tried-and-tested methods for understanding and navigating the problem space. We will show you why it is so important to ask the right questions, master challenges in stakeholder collaboration and counteract typical biases. We draw on well-founded sources and give you valuable ideas for your daily work.

Afterwards, tractionwise (data & statistics) and Vend (market & business management) will share exciting practical insights and aha moments from their projects. typedigital complements these perspectives with experiences from analyses and workshops.

A special highlight is our interactive workshop session. Based on a specific case, you will work in small groups - each supported by one of our agencies - to examine the problem space from a market, data and product perspective.

Who is this event for? Start-ups and scale-ups with their own digital products as well as medium-sized companies that want to digitize their processes and value smart decisions.

Why you should attend: You will receive concrete tools and techniques for making informed decisions, learn about innovative approaches and benefit from exchanging experiences with experts and other participants. Take the opportunity to expand your network and gain new perspectives for your digital projects. The evening will end in a relaxed atmosphere with drinks and snacks.

Join us and lay the foundation for your digital success!