Why do we decide the way we decide? And what does this mean for communication, design and strategy? The keynote lecture on behavioural design provides exciting answers to precisely these questions - well-founded, understandable and full of practical impulses. 

 

Participants will gain an inspiring insight into the psychology of human behaviour and learn how this knowledge can be specifically applied to the design of products, services or messages. The lecture shows how small, targeted changes - so-called ‘nudges’ - can have a big impact, for example to make decisions easier, positively influence behaviour or improve user experiences. 

 

Using concrete examples, it becomes clear that behavioural design is not an abstract concept, but a tool for anyone who wants to reach and motivate people better. 

 

Ideal for anyone who works with services, products, design, communication, marketing or change processes and wants to make design more effective. 

Josef M. Winkler (kulturhunger):
kulturhunger delivers with hand, heart and mind: organisational development, strategic design, mediation and conflict resolution, mindfulness and resilience. Consulting, coaching and training for managers, teams and companies - holistic and customised.

Andreas Wünsche (wünschedesign):
wünschedesign is your partner for web, design, usability, UI/UX and accessibility in Nuremberg.